A leaflet can vary in length, complexity and focus. Images and graphics usually make leaflets more interesting to read. It is also important to tailor the content to the target group.
Target group: Flexible.
Preparations: Formulate the content, design the leaflet and decide on the appropriate amount to be printed. Market the activity.
Challenges: Designing an attractive leaflet is often very time-consuming.
Benefits: Can provide a deeper understanding of a topic. Visitors can take the information with them and read it at their leisure.