Holding a lecture at lunchtime and providing food can be an effective way of attracting visitors. The lecture format can vary but it should not last longer than a normal lunch break. Make sure there is time for questions and discussion at the end.
Target group: Broad, flexible.
Preparations: Find a lecturer and a venue. Order lunch and inform people about the activity. Market the activity.
Challenges: Finding a suitable theme for the lecture. Finding funding for the lunch.
Benefits: Combining a lecture with lunch attracts people who don’t have much time and who don’t normally go to long lectures. A free lunch is always appealing.