Researchers’ Night cake

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A cake with a logo, in this case the Researchers’ Night logo, is a good way of marketing an event and getting passers-by to stop and look.

Cakes decorated with flags of EU countries were used during Researchers’ Night events. Visitors were asked to match the cakes with the names of the countries – a fun and somewhat unexpected competition which facilitated an EU-related conversation.

Target group: Flexible, particularly suitable for younger visitors.

Preparations: Design the cakes and order or bake an appropriate amount. Market the activity.

Challenges: Determining the appropriate number of cakes.

Benefits: Cakes appeal to a lot of people and give a welcoming and pleasant impression. They can tempt people to approach an information tent or table by acting as an ice breaker and a conversation starter.


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